How to use Facebook for business and generate leads
Whatever your take on Facebook, there’s no denying the power it can wield for attracting leads to a business. With so much marketing potential for so little outlay, it’s hard to understand why every business isn’t yet on Facebook. If you’re thinking about finally taking the plunge, here’s a little about Facebook can work to bring in more leads to your organisation.
Create a business page
To start attracting traffic to your business you will need what is called a business page. Basically, it’s the equivalent of a profile for an individual, but for your business. On the page you can create posts just like you would on a normal Facebook profile, as well provide more information about your company, promote special offers, and list contact details and opening times. Your followers will also be able to post reviews about your business if you so choose to enable that feature.
Grow your organic followers
Organic may seem like a strange term to use for a digital platform but in a nutshell, an organic follower is someone who sees your content without you attracting them to your content via a paid advertisement. Organic followers are the best kind as they are essentially free traffic you haven’t had to dip into your marketing fund for.
To reach as many organic followers as possible you will need to post lots of interesting content that will attract likes and views and regularly get shared and reposted.
Invest in paid ads and local area targeting
Smart ways for tradies to market their business locally on Facebook. Paid ads will show up in the Facebook feeds or on the sidebar depending on what options you choose. The Facebook Ad manager is a leader in the marketing field as it provides the means for you to drill down into customer attributes until you reach the perfect target demographic that has the most chance of responding to your ad.
The beauty of Facebook is that you can select to show your ad to only those customers who live in and around the area you service. This strategy will save you a lot of money because you aren’t paying for an ad that gets shown to someone who lives 300 miles away and who would never visit your business.
Build credibility and trust
A lot of Facebook’s power comes from its ability to build credibility and trust for a business. When people see your posts day after day and become involved with your page it helps to develop trust and credibility in your business. Customers get to know you and understand what you are about.
Posting useful, relevant information which improves your prospects’ lives will also help to establish you as an authority in your field, and this, in turn, will create more paying customers. People have less hesitation handing over money to a business they feel they know, rather than to one they have never heard of before.
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