Tradesmen in Sydney and across Australia have many choices for marketing strategies to boost their online persona. Building an online presence is not just to make your business look more professional for current clients; it also helps build trust with potential clients. When working on your online presence, make sure you invest your time wisely – which is exactly why we recommended that you put together a strategy and timeline in order to produce the best results.
To begin with learn precisely what an online presence entails: it is the amalgamation of every online identity you have created that is related to your company or persona. This can include your actual website, social media accounts, and even guest blogging on others’ sites. Be sure that across all these various you present a consistent image and message.
There are three very specific ways in which tradies and those operating in the building and construction industry can build a strong online presence and ensure that you and your brand will be get more notice.
Tradesmen should set Measurable, Realistic Goals
Make certain the goals are attainable. Short term and long term goals are important here. This is because as your business grows, your goals will inevitably change. One thing to remember is that as your grow in business you need to continue to test your strategies against each other. Keep what is working and tweak what is not.
Every Tradesmen should Create a Solid Website
Obtain a solid, well-structured website that is user friendly, mobile-ready, and generates leads. Create content that enhances your SEO. Develop conversion funnels, test them, and tweak them and add more as needed. Design also plays a huge role in how your brand relates to clients. If necessary, consult with a professional on this critical project.
Tradies should Embrace Social Media
Social media is here to stay! Embrace it and flow with it. Your clients and customers are going to have multiple social media accounts; you should as well. When they go to ‘like’ you, you need to be there. When they want to ‘tweet’ or ‘link’ to you, you need to be there. When building your online brand, you don’t have to be on every social media platform. However, keeping updated and connected on the best social media platforms for your trade business is essential.
Your online presence will also benefit from seeking out top directory websites like Tradebusters Connect, who will assist you by exponentially increasing your leads and expose you to a much wider audience for your services.