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Plumber Leads: 3 Ways to Get More Business

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Got a plumbing business?

A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.

All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. [Read more…]

SEO for Tradies – 4 Quick and Smart Strategies

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SEO for growing trade businesses

With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.

Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.

SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.

Here are a few SEO tips you can use to help your site beat out the competition:
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Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

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Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. [Read more…]

3 Brilliant Digital Marketing Strategies for Tradies

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3 brilliant digital marketing strategies for tradies

Our increasingly digital and connected world means that it is essential for all businesses to take their marketing online, so here are some of the best digital marketing strategies tradies can use to reach more customers in their local area.
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Does My Tradie Website Need a Privacy Statement?

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The bottom line. You need to protect website visitors

In the wake of the European GDPR, the online world is becoming more concerned about protecting the privacy of visitors who browse a website.

The Australian Information Commissioner regularly reviews the rules on privacy and actively monitors Australian websites. For this reason, if your business operates with a website, you need to make sure you are aware of any issues regarding customer’s and website visitor’s personal information which may be collected.
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5 Ways For A Tradie To Screen Customers

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Are customers wasting your time?

Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.

The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.

Sadly, “time wasting” customers cannot be detected automatically.

So, how can you ensure you do not waste your time with customers that are just “fishing around”?

As a tradie, one of the necessary things to do is screen your potential customers carefully.

[Read more…]

Networking For Tradies

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Yes…networking is also for tradies!

Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.

That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.

Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.

Below are some ways you can network as a tradie:

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Tradies, You Need To Focus On Customer Trust

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It’s true…customers need to know they can trust you

In business, trust is not just helpful, rather it’s essential. Without trust, customers have no basis to believe that your quality of work, price quotes, and deadlines are what you say they are.

For the majority of people, they want to be straightforward when planning, executing and completing a project with a tradie – whether it’s a small plumbing maintenance job or a complete new home build.  [Read more…]

How Can I Make Cool Customers Offers?

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Boost customer offers and sales!

Competition is fierce for all types of businesses including for tradies. And that is why having a range of cool special offers could be a great way to entice new customers and encourage repeat customers and referrals.

Here are some ways you can do this.

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How To Get Tradie Leads From Facebook

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Ready to boost your business with Facebook advertising?

Facebook is one of the most powerful social media platforms around.

And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.

Maybe it’s something you also have been thinking about?

Here are some tips to consider in order to make your Facebook advertising more effective.

[Read more…]