Valerie, The Editor :
Our increasingly digital and connected world means that it is essential for all businesses to take their marketing online, so here are some of the best digital marketing strategies tradies can use to reach more customers in their local area.
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Filed Under: Get Customers Wanting You Grow Your Business Online Wealth Protection & Creation
Valerie, The Editor :
In the wake of the European GDPR, the online world is becoming more concerned about protecting the privacy of visitors who browse a website.
The Australian Information Commissioner regularly reviews the rules on privacy and actively monitors Australian websites. For this reason, if your business operates with a website, you need to make sure you are aware of any issues regarding customer’s and website visitor’s personal information which may be collected.
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Filed Under: Back in the Office Online
Valerie, The Editor :
Telephone books and the Yellow Pages are fast becoming a forgotten relic in a digital age where online connectivity rules.
What does this mean for the tradie or plumber who is still trying to drum up business through traditional print media and has noticed the phone isn’t ringing as much as it used to?
It means they need to find ways to reach their leads online.
Fortunately, learning the ways of digital advertising isn’t that difficult, and in many cases, it can work out to be quite a bit cheaper than an advertisement in the local paper.
Here are three of the best ways to get started.
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Filed Under: Get Customers Wanting You Online
Valerie, The Editor :
If you’re a tradesperson and you don’t have a website, then you should get on that now because you are missing out on a lot of new clients – 85% of consumers use the internet to find new business.
However, if you do have a website and rely on traffic from the search engines or paid advertising, then you need to be aware of the latest Google changes which have the potential to bring your online efforts crashing down.
It’s a safe bet to say that most tradesmen have reasonably uncomplicated websites. There’s a homepage, an about us and contact page, and maybe a couple of pages which showcase previous work. In some cases, there may be a blog attached to help with SEO efforts.
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Filed Under: Online
Valerie, The Editor :
The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.
But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.
In 2012, surveys revealed that only 15% of consumers did not use the internet to search for a new business.
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Filed Under: Grow Your Business Online
Valerie, The Editor :
Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.
The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.
Sadly, “time wasting” customers cannot be detected automatically.
So, how can you ensure you do not waste your time with customers that are just “fishing around”?
As a tradie, one of the necessary things to do is screen your potential customers carefully.
Filed Under: Get Customers Wanting You Grow Your Business
Valerie, The Editor :
Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.
That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.
Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.
Below are some ways you can network as a tradie:
Filed Under: Get Customers Wanting You Grow Your Business Online
Valerie, The Editor :
In business, trust is not just helpful, rather it’s essential. Without trust, customers have no basis to believe that your quality of work, price quotes, and deadlines are what you say they are.
For the majority of people, they want to be straightforward when planning, executing and completing a project with a tradie – whether it’s a small plumbing maintenance job or a complete new home build. Read more
Filed Under: Get Customers Wanting You Grow Your Business
Valerie, The Editor :
Competition is fierce for all types of businesses including for tradies. And that is why having a range of cool special offers could be a great way to entice new customers and encourage repeat customers and referrals.
Here are some ways you can do this.
Filed Under: Grow Your Business
Valerie, The Editor :
Facebook is one of the most powerful social media platforms around.
And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.
Maybe it’s something you also have been thinking about?
Here are some tips to consider in order to make your Facebook advertising more effective.
Filed Under: Grow Your Business Online
