Websites for Tradies – How to Keep it Simple

Valerie, The Editor : March 25th, 2018

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Before the internet took over the world….

The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.

But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.

In 2012, surveys revealed that only 15% of consumers did not use the internet to search for a new business.
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5 Ways For A Tradie To Screen Customers

Valerie, The Editor : January 15th, 2018

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Are customers wasting your time?

Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.

The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.

Sadly, “time wasting” customers cannot be detected automatically.

So, how can you ensure you do not waste your time with customers that are just “fishing around”?

As a tradie, one of the necessary things to do is screen your potential customers carefully.

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Networking For Tradies

Valerie, The Editor : December 17th, 2017

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Yes…networking is also for tradies!

Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.

That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.

Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.

Below are some ways you can network as a tradie:

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Tradies, You Need To Focus On Customer Trust

Valerie, The Editor : December 10th, 2017

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It’s true…customers need to know they can trust you

In business, trust is not just helpful, rather it’s essential. Without trust, customers have no basis to believe that your quality of work, price quotes, and deadlines are what you say they are.

For the majority of people, they want to be straightforward when planning, executing and completing a project with a tradie – whether it’s a small plumbing maintenance job or a complete new home build.  Read more

How Can I Make Cool Customers Offers?

Valerie, The Editor : November 22nd, 2017

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Boost customer offers and sales!

Competition is fierce for all types of businesses including for tradies. And that is why having a range of cool special offers could be a great way to entice new customers and encourage repeat customers and referrals.

Here are some ways you can do this.

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How To Get Tradie Leads From Facebook

Valerie, The Editor : November 8th, 2017

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Ready to boost your business with Facebook advertising?

Facebook is one of the most powerful social media platforms around.

And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.

Maybe it’s something you also have been thinking about?

Here are some tips to consider in order to make your Facebook advertising more effective.

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3 Ways To Run A More Efficient Trade Business

Valerie, The Editor : October 20th, 2017

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Efficiency equals success

Let’s face it. You probably don’t have enough hours in the day.

So how would you like to gain a few extra hours a week…hey maybe even days?

Well, that my tradie friends comes down to one big thing. It’s finding those special tools, ways, things and solutions that make your business more efficient.

Check out these ideas to help you.

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Tradie Marketing Tips to Increase Your Customer Reach

Valerie, The Editor : October 8th, 2017

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Promoting Your Tradie Marketing Business Better!

Let’s face it. Competition is fierce. It’s getting harder to be found online and to stand out from other local tradies.

That said, many tradies forget that effective marketing strategies can be a mix of both offline and online efforts.

Here are some tradie marketing tips for you to try.

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Should I Do Google Adwords For My Trade Business?

Valerie, The Editor : September 20th, 2017

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How Google Adwords Can Help Your Business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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ATO Reporting Needed For Tradies

Valerie, The Editor : September 4th, 2017

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ATO Reporting for Builders

Running a tradie business means reporting parts of your business to the tax authorities.

For instance, if you’re a builder then you need to report total payments made to every contractor involved in all of your building and construction services for the year.

We break down the details of taxable payments reporting in the building and construction industry.

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