Valerie, The Editor :
Before the internet took over the world….
The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.
But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.
In 2012, surveys revealed that only 15% of consumers did not use the internet to search for a new business.