Where to list your business online?
Local area marketing is a cost-effective solution that targets a specific location for attracting new leads and helps to increase brand exposure within the local community.
For a lot of Sydney businesses operating in the service industry such as plumbers, painters, builders, and real estate agents, local area marketing is an extremely important tool for reaching highly targeted leads. When developing a marketing plan, the local community is where you can get the most bang for every marketing buck.
What do customers want?
Marketing works best when used alongside data analysis. Analysing data patterns provides insights into how and why customers buy. Purchase history can easily be mapped against demographics and location and provide clues about the effectiveness of a local area marketing campaign, but where are the best places to promote your business in the local area?
Local area marketing channels for Sydney tradies
Cross promotion with other Sydney business owners
Cross promotion can be an efficient tool for reaching new customers in a you scratch my back, and I’ll scratch yours kind of way. Reach out to other local businesses related to your industry, but which aren’t direct competitors.
There are heaps of ways you can cross promote. You could add vouchers to invoices where your partner provides a discount, hand out flyers at local events, combine mailing lists, or share ads in local publications to reduce costs.
Yellow Pages for Sydney tradies
The physical version of the Yellow Pages commanded the lion’s share of local marketing revenue for decades, but the rise of the internet has had a substantial impact on this once golden icon of Australian advertising.
The Yellow Pages has a large digital presence and is still a viable source of customers and leads for local businesses.
A decade or so ago, it was almost mandatory to have your business listed in the Yellow Pages, but today’s digital channels provide marketing options that are often more cost effective.
Google Maps for local area tradies is powerful
A lot of us are using Google Maps to get us around town or stop us from driving into lakes and swamps (sometimes unsuccessfully), but Google Map’s ability to highlight local businesses which are nearby has made it a popular advertising platform.
Without diving too deep into the technical aspects, marketing your trade business on Google Maps can make you easier to locate, which should be a powerful incentive to get on board.
If you set up your Google Maps campaign correctly, the extra exposure can be fantastic. However, as the platform’s popularity grows, more businesses will be competing for the same ad space and driving up the price. This situation can make it very difficult to set a stable marketing budget.
Another disadvantage is that setting up a campaign requires technical savvy you may not have or don’t have time to acquire. Outsourcing is the usual solution, but does add significantly to the cost.
Trusted online local area directories
There aren’t many online trade directories you can trust, but they do exist. Most trade directories are happy to list a business when the bill is paid, but they don’t lift a finger to find out about the quality of the service provider they are promoting.
Tradebusters Connect is different. Their vetting process is one of the toughest in the industry. Simply put, if a business doesn’t make it into the top 3, it won’t be listed, period. It’s excellent news for customers, as it elevates the site over and above being just another expensive advertising portal. Instead, Tradebusters has become a valuable resource where customer and business can connect on a platform that has been built on trust and reliability.
Get help for your trade business right here
Here at Tradebusters Academy we are committed to helping tradesmen and builders succeed in business with numerous tips and connections to trusted service providers.