Smart ways for tradies to market their business locally on Facebook
Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business.
Get live on Facebook – start a Facebook page
When it comes to getting information about your business out onto the internet, fresh is always best, and you can’t get any fresher than live content. Facebook Live has been around for a while, and it is proving to be incredibly powerful at forging new relationships, building trust, and turning prospects into buying customers.
For a business to take advantage of Facebook Live, it first will need a Facebook page, which is easy and cheap (as in free) to set up. Once you have your page up and running, you will then be able to broadcast your video to a live audience. Of course, you will want to have something interesting to say so plan out your video beforehand.
Another advantage to Facebook Live is that once it’s all said and done, your video will become another post which you can refer prospects to time and again. You will also be free to post it to other sites and increase your exposure even further.
Build trust with reviews
A Facebook local business page gives your customers the ability to rate your service or products for others to see via a 5-star rating. A lot of your customers may not know about this feature so be sure to make them aware of it when you ask them to rate your service.
You won’t have the ability to remove bad reviews (unless there are extenuating circumstances) so make sure you deliver on your promises and provide top-notch service to keep your star rating up.
Target your local market
When it comes to targeting options, Facebook has all other marketing platforms beat with its ability to pinpoint a demographic with laser-like precision to reach local customers and generate new Facebook leads.
Facebook may be in the firing line for collecting what could amount to too much data on their customers, but it certainly does give a local business the edge for displaying ads to only those prospects who will be interested in a service or product.
In Facebook’s advertising manager you get tons of options to target your market, including age group, gender, interests and hobbies (which includes renovations and home repairs). If you aren’t showing ads to an uninterested demographic, then your marketing budget can benefit tremendously.
Become recognised as a Tradebusters Connect local area choice
When your business earns a listing on the Tradebusters Connect website, your reputation will gain a massive boost. Tradebusters also work hard to help the local companies they work with gain exposure and are always actively promoting businesses via their own Facebook page and its growing list of followers.
Retarget people who have bought from you in the past
The Facebook advertising manager has a ton of options, but one of the most valuable is the ability to re-target customers who have dealt with you in the past. Using this strategy ensures customers can’t quickly forget about your business.
The feature isn’t just limited to customers who purchased from your business, as you can also target anyone who has provided you with contact information via an online form, such as a phone number or email address.
If you didn’t manage to get them on the first pass, then you have a good chance at turning them into a paying customer on the second, or even third pass.
In today’s competitive digital marketing environment, it can be tough to stand out from the crowd. Most business owners don’t have the time to do all the networking they know they need to be more successful.
Tradebusters Connect has been created to help local businesses expand their brand through increased online exposure via a trusted source in the community. Contact them today to see how Tradebusters Connect can help you bring in more high-quality leads.